Important steps to the perfect logo design
1) Describing your business The description of your business is the main piece of information that your designer will have to understand who you are. You should cover: Your industry Your main product/service Your unique selling points Any important brand values or stories important to your brand 2) Logos you like This is the main way your designer will understand what sort of taste you have, and what kind of style of logo you might like for your own company. It’s also worth mentioning anything else you find inspiring, or sending us a mood board ( Pinterest is a great way to organise this, or you can send a word document to studio@britishdesignexperts.co.uk ) Try to give at least 3 examples of logos you like Mention any logos you dislike Ensure that the logos you include are similar to the sort you want to see (i.e. don’t send us Apple’s logo if you don’t want your logo to be in a minimalist style/mention to us which ones are your personal taste and wh...