Visiting Cards A visiting card, also known as a calling card, is a small card with one's name printed on it, and often bearing an artistic design. Business Cards A small card identifying a person in connection with his or her business, given to a client, potential customer, etc. A good business card should convey the overall image of your business, which isn't always easy, considering the card measures just 2 inches by 3 inches. So how can you possibly get a message across in such a small amount of space? Use your logo as the basis. Make it the largest element on the card. Keep it simple. Don't cram too much information on the card. Do include the essentials--your name, title, company name, address, phone and fax numbers and e-mail address--and make sure your name and business name are immediately identifiable. Make sure the typeface is easily readable. Stick to one or two colors. Make sure it's easy...